Case study · Paid social & email
Scotch
& Soda
- Client
- Scotch & Soda South Africa
- Market
- A flat South African fashion market
- What we did
- Paid social, email and retention
+30%Revenue year on year, in a flat market
In the way
An established label in a flat South African market, with customers trained to wait for the next sale.
What changed
Ads rebuilt to sell the collection without leaning on discount. Email run to keep the list engaged, not worn out.
What moved
Half the growth came from returning customers. Paid brought in the rest, at a lower CPA.
The welcome email,
before and after
The first email a new subscriber gets, rebuilt around the collection and the brand’s Amsterdam story.
