Case study · Paid social & email
JACK1T
- Client
- JACK1T, modern British outerwear
- Markets
- UK, Europe and the US
- What we did
- Paid social, email and retention
+22%Revenue year on year, on 40% less spend
In the way
A British outerwear brand spending more each year to stand still.
What changed
Paid cut back to what actually earns. Email turned into the brand’s strongest channel.
What moved
Email revenue up 30% most months, 50% in the best. FW26 growing, mostly from a single market.
The welcome email,
before and after
The welcome email, rewritten around what the jackets are for: the weather you actually live in.
