Logo
Her own wordmark replaces the deck’s “Bons”. The italic f stands in wherever the full name won’t fit: favicon, seal, stickers.
Case study · Brand & website
Fernanda
Culinarista
- Client
- Fernanda Monteiro, baker
- Where
- Mucifal, Colares, Sintra
- What we did
- Brand application, website, Instagram gallery
- Year
- 2026
Fernanda bakes from a small shop in the middle of Colares. She came to us with a brand deck built around a name that wasn’t hers. We kept what already felt like her — the palette, the hand-drawn bakes, the poster series — put her own wordmark back in the middle, and built a site that works like the shop: photo first, one line at a time, orders straight to WhatsApp.
Moodboard
Colour palette
Lavender#DACCF6 · 218 204 246
Yeller#F4F2AD · 244 242 173
Maroon#813C2E · 129 60 46
Lone Pine#315046 · 49 80 70
Wordmark#005423 · 0 84 35
Alpaca#FEFEF1 · 254 254 241
Grafitti#232A22 · 35 42 34
01
The brand
Typography
01 · HEADLINE · NEWSREADER
bolos, tartes e cafés
02 · BODY · INSTRUMENT SANS
Bolo à fatia, bolos decorados e encomendas para todos os dias.
03 · LABELS · DM MONO
TER–DOM · 8H–19H
Web stand-ins for the deck’s Ivy Presto and Geneva, picked to hold the same shapes. One typeface per word, never split.
Icons
Twelve drawings lifted as vectors from the deck. On the site they trace their outline before filling in, and turn up in a few places only: the menu, the order list, the wedding steps.
How it behaves
- 01One line over every photo.
- 02Nothing moves except the drawings.
- 03Weddings get a room, not the house.
- 04Portuguese only. Written for her customers.
Photography
Warm, close and a little flash-lit. Coloured grounds pulled straight from the palette, so every photo already sits in the brand.
Poster series
02
The website
In the way
A brand deck built around someone else’s name, and a business that lived on Instagram and WhatsApp.
What changed
Her wordmark back on everything. A site that reads like a wall of her posters, with a wedding section that doesn’t take over.
How it works
Orders and wedding enquiries arrive in WhatsApp, already written. Her Instagram feeds the gallery, so the site stays current on its own.
On the page
a cartaA full-screen card that flips over to show the menu.
hoje temToday’s tartlets as a ruled list, one drawing per bake.
bolos de casamentoFour steps from first message to the day, ending in a tasting.