Logo
modo.
modo.
A lower-case wordmark that ends where a sentence does. The amber full stop carries the brand on its own: favicon, loader, and the ink that spreads behind every screen.
Case study · Brand & website
modo.
- Client
- modo., brand, websites and back office for small businesses
- Where
- Portugal
- What we did
- Identity, website, domain, email and enquiry handling
- Year
- 2026
modo. builds brands and websites for small businesses in Portugal, then runs the work behind them. It started as a back-office service with a template site. We moved it brand-first, wrote it as one idea per screen, and set it up the way it sets up its clients: its own domain, European hosting and email, and enquiries that land in a real inbox.
Moodboard
Few make one people remember.
start.run.flow.
Never a template
Foundation€1,495
Colour palette
Paper#F5F6F3 · 245 246 243
Amber#B06D10 · 176 109 16
Ink#151A1B · 21 26 27
Teal#1B6C63 · 27 108 99
Muted#6B746F · 107 116 111
Well#EAECE8 · 234 236 232
Line#D6DBD7 · 214 219 215
01
The brand
Typography
01 · HEADLINE · GEIST 200
Trust isn’t.
02 · WORDMARK & EMPHASIS · GEIST 500
start. run. flow.
03 · LABELS · GEIST MONO
€1,495 FROM
One family in two weights. Light for everything said, medium for the name. No mixed hierarchies, no third typeface.
Three services, one name
- Brand and websitesstart.
- Back officerun.
- Automationflow.
Each service is a word with the same full stop, so none outranks the others. Amber marks the brand, never one service.
How it behaves
- 01One idea per screen.
- 02Every headline lands on the full stop.
- 03No boxes, no cards, no callouts.
- 04Prices in plain sight.
Motion
modo.
We start with who your customers are.
Brand and websitesBack officeAutomation
The site opens on the wordmark and a loader. The full stop drops away and becomes a faint ink blot that re-forms on every screen. Headlines rise in, key phrases underline, and the menu fills the page with large, light links.
Headline series
02
The website
In the way
A back-office offer competing with €100 websites, sold through a template that looked like everyone else’s.
What changed
Brand leads, back office supports. One idea per screen, services that swipe sideways, and every price on the page.
How it works
Enquiries go through a form we built on its own hosting, straight to the modo. inbox. No third-party form tool, spam filtered before it arrives.
On the page
the menu.One word in the header. Tap it and the whole page becomes a list of large, light links.
sideways.Each service swipes across in its own row: the promise, the proof, then the prices.
the form.Name, email, which service and a line on what’s going on. It lands in the inbox the same minute.